In my graphic design course, I analyzed client needs to create a brand logo. I received a brief with Driftwood Outdoor Gear’s requirements and designed solutions. The brand emphasizes outdoor gear, using green, blue, and brown to evoke nature. The logo needed to feature natural elements.

I drew inspiration from brands like Nike and Columbia. I chose a logo that stands alone, with or without the wordmark. I used geometric shapes to represent natural elements, such as mountains, and added organic elements, like a tree, to convey the brand's identity as rooted in nature.